Social Proof and Customer Feedback Tools
The Tools for Boosting Conversion Rate
Social proof is now one of the main driving forces behind the online marketing by virtue of its capability to drive a “herd psychology” among the customers whose basic intentions are just to have an idea about the products on the web they are not able to physically see or touch. Therefore, social proof becomes a lifestone for marketers for increasing conversion rates, prevent basket abandonment, and thus boost marketing effectiveness in the e-commerce industry. Social proof helps customers to feel more comfortable while purchasing in online setting, and optimizes conversion rates while doing so.
Positive and Negative Customer Feedbacks as Social Proof
Drawing on the findings of marketing research into consumer psychology, it is possible to say that people may prefer doing something based on the experiences of others. Social proof enables people to establish trust with their peers who are yet to be like-minded customers, which in turn causes them to patronize your businesses in time. This can easily be done by enabling the social proof effect that is gathered in the form of user feedback, which can become a part of “recommendation-based word-of-mouth marketing campaign.” To be more precise, customer feedback-driven social proof is more apparant when a large group of users actively recommend the products and services based on their real experiences with your brand. If there are experts who are endorsing your brands and recommend your products to masses as customers, you have aa higher chance to combine two types of social proof for experts and end-users.
While customers are able to express their ideas about the products in the company website by commenting, scoring or reflecting as an emoji feedback, they can also post to companies’ social media channels like facebook, twitter or instagram. The more engagement volume by the social metrics like the friends, followers, likes, and retweets, the more potential customers appear that are eager to vouch for your brand. The opposite is also true, which means that negative feedback is other side of coin. If the user reviews include negative comments about the product, which can be complaints on your social media page, social proof can discourage potential customers from engaging with your brand. Therefore, it is crucial for e-commerce businesses to listen to voice of their customers, and act quickly in creating an interaction.
How can e-commerce business employ social proof as a marketing tool?
One of the most efficent way for e-commerce companies to create a social proof is to thank your users and celebrate with your customers. Only a few of these attempts may be reaching x number of users, customers, followers on the company’s social media profile and anniversaries but that does not mean your outreach has to stop there. Getting expert reviews with specific knowledge is also helpful to underscore the best features of your products for creating trust, feeling of security and familiarity with your customers. You can also gather the social proof attestations by announcing new features while presenting your product as service rather than just a tool. The aim is to increase impact of new releases through incorporation of case studies and usage statistics into your announcement at all times. For that aim to come true, there is a inherent need to provide hospitable and hassle free place for your customers where they can comment and ask about new releases, which in turn would enable businesses to make social proof more robust and encourage new feature adoption.