Proven Tips on Boosting e-Commerce Conversion Rates
Let’s begin by making a lucid exposition of what conversion rate is.
As the backbone of online e-commerce business’s paid search strategy, conversion refers to your non-buying visitors’ rate on a website who are converted into buyers. For example, if a site gets 5.000 visitors and makes 250 sales, the conversion rate is calculated:
Example: (250 / 5000) x 100 = 5%
In brief, the higher the conversion rate you succeed, the more successful your marketing strategy and page design is.
Website traffic is the lifeline for online businesses driving the salience of their brands in online environment. However, as the conversion rate defines, heavy site traffic does not necessarily mean a guarantee for a growing business. In the context of conversion rate, meaningful action is making a purchase as well as it can be filling out a form, making a request, or rerouting to another product in the same page.
Ecommerce Rates By Industry
To begin with, it should be kept in mind that conversion rates vary by industry.
As can be seen at graph, the average e-commerce conversion rate is nearly at the 2% mark. That means, the growing businesses should adopt the objective of shooting a higher percentage than the average.
Nevertheless, if you cannot boost your conversion rates above the average, don’t worry, you are not alone. Studies show that only 22% of businesses are minimally satisfied with their conversion rates.
Defining the problems and then following the basic steps in front of us should lead to way to fixing this issue. Regarding what to do to boost your conversion rates, today, we set out to provide you with some bits of advice. and actionable tips:
Tackling the Conversion Rate
A low conversion rate may point out your website’s intractable structure or landing page that makes completing tasks more difficult for your visitors. If the visitors cannot find what they are looking at your website, you may lose your potential customers. Therefore, e-commerce businesses, especially those that offer more products to their customers, need to use a navigation bar at their website for visitors to find the product category page. And for those who know that what they are looking for, there is a need for a robust search solution on the website. After providing the optimization of your website’s search functionality, you should check that your customers can access the most relevant products with their search and use it your advantage by making successful suggestions to other products with an interactive information notification. That is why it is so crucial for online e-commerce businesses to provide visitors with navigation directions on their website.
If your conversion rate is below the average, another problem can be related to your offer or product that appear too expensive or unsatisfying in value. To handle this problem, the an alternative would be to change make necessary changes, taking into account what your customer thinks. At that point, our Conversion Platform can provide a customer feedback tool, allowing you to measure the customer sentiment or gather direct comments interactively to pave the way for much-needed enhancements.
Our next blogs will elaborate on the latest trends on how to drive the conversion rate of your website and integrate Conversion’s tools in your strategy. Stick around for more!